The Good Bean is a coffee roastery in Colorado that is brewed to make traditional drinking coffee unmatched by other coffee brands. The idea of The Good Bean brand is to create a coffee-drinking experience that is unlike others through a more fruity and candy-like aroma through each roast flavor. This is shown through the eccentric and colorful branding. Geared toward people who are always willing to try something new and unknown, coffee offers comfort while allowing people to do something new!