Branding Packages

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Just The Essentials🧃

This package focuses on building a strong, cohesive visual identity for your brand—without the extras. It’s designed to give you a clear, professional foundation you can confidently use across your business.

Who This Is For ✅: New or early-stage businesses | Brands needing a clean, intentional visual refresh | Founders who want a professional look without a full website build

Who It’s Not For 🚫: Businesses needing a custom website | Brands looking for packaging or large-scale campaigns | Clients wanting ongoing design support

Let's do this!

(The DELUX Brand Design Package)

The Full suite🧃

This is a complete brand and website package designed to launch or reposition your business with clarity and confidence. It brings together strategic branding and a custom-designed website so everything works seamlessly and feels intentional.

Who It’s For ✅: Businesses launching or rebranding | Founders who’ve outgrown DIY branding or templates | Service-based brands and creatives are ready to invest in a strong foundation

Who It’s Not For 🚫: Anyone looking for just a logo or a quick fix | Brands not ready for a custom, strategic process | Projects needing ongoing marketing or content creation

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What Will You Get?

〰️

What Will You Get? 〰️


What’s inside your brand package(s)?*

The contents vary depending on your project needs*

Your Deliverables

30-minute Strategy Call ☎️

We’ll kick off the project with a strategy & direction call to brainstorm the creative direction concepts I’ll work on during Day 1. This call will make sure we align on vision & vibes!

Creative Direction Concepts (1-3)* 💡

I’ll create brand concepts for potential typography, color, imagery, and design directions for you to provide feedback on! This ensures we have an aligned vision before any drafts are made, so revisions are saved for the good stuff.

Color Palette 🎨

You’ll get a perfectly balanced color palette for your brand that you’ll be able to use with ease, thanks to the pairings & usage guide I’ll include.

Icons, Illustrations & Patterns* 🖍️

If I think your brand would benefit from some additional decorative elements, I’ll custom-make some supporting graphics at no extra cost!

A 4-page ready-to-launch website📓

After your final approval, I’ll put together a branded, comprehensive brand guidelines deck that will give you everything you need to use your new branding! It’ll be your north star to make all brand touchpoints consistent.

Creative Direction Concepts (1-3)* 💡

I’ll create brand concepts for potential typography, color, imagery, and design directions for you to provide feedback on! This ensures we have an aligned vision before any drafts are made, so revisions are saved for the good stuff.

Typography Suite 🖋

I’ll hand select typography pairings for your headings, subheadings, and body text to perfectly fit your brand. You’ll get usage guidelines & formatting instructions, too!

Logo Suite (2+)* 🗂

You’ll get a minimum of 2 logos: the primary logo & logomark to represent your brand. I’ll make the call to design more if your brand has a need for them

10pg+ Brand Guidelines Deck 📓

After your final approval, I’ll put together a branded, comprehensive brand guidelines deck that will give you everything you need to use your new branding! It’ll be your north star to make all brand touchpoints consistent.

Add-On Services

  • Social Media Design System — $1,200

  • Brand Collateral Suite (stationery, business cards) — $900

  • Packaging Design — starting at $2,400

  • Presentation Design / Templates — $1,500

  • Custom Illustration — starting at $500

  • Additional website pages — $250/page

  • Rush timeline — $300–$600

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INVESTMENTS

Just The Brand Essentials

$1,800

Payment Options

Pay in full (save $100): $1,700 upfront

Split payment: $900 to book + $900 before final delivery

Extended plan: 35% to book / 35% midpoint / 30% before final handoff

Full payment is required before ALL final deliverables are handed off.

Brand + Web Launch

$5,800

Payment Options

Pay in full (save $300): $5,500 upfront

Standard plan: 50% to book ($2,900) + 25% midpoint ($1,450) + 25% before final delivery ($1,450)

Extended plan: 35% to book / 35% midpoint / 30% before final handoff

Full payment is required before ALL final deliverables are handed off.

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FAQ'S ☻

FAQ'S ☻

  • All deposits (50% of the total project fee) are non-refundable. If, for some reason, we part ways, we will only refund payments made in advance of work that is not completed.

    Refunds may be considered on a case-by-case basis for extraordinary circumstances beyond your or my control, such as:

    • Serious personal or family emergencies

    • Uncontrollable natural disasters

    • Other situations of similar gravity

    All requests for refunds under these circumstances will be reviewed individually. If approved, any refundable amount will be determined based on work completed, expenses incurred, and the timeline of the project at the time of the request.

  • My packages are carefully curated based on multiple client projects to include what I consider, in my professional opinion, the essential deliverables for a strong brand.

    If you’d like to add services or customize your package, we can discuss whether it’s appropriate to add to an existing package or build a Create Your Own package.

    Please note: in most cases, I do not remove deliverables, adjust timelines, or alter pricing for existing packages.

  • I don’t offer standard discounts, as all of my packages are priced to fairly reflect the time, quality, and care that go into my work.

    That said, I occasionally provide special rates for:

    • Bundled services

    • Ongoing retainer agreements

    • Returning clients or client referrals

    Additionally, I may offer discounted pricing to fill last-minute openings if they become available.

  • Of course! I LOVE to work with clients from around the world. I can accommodate a wide range of time zones, and we offer multiple payment options for international currencies, including PayPal and Wise.

  • For branding projects, you may incur costs such as:

    • Font licenses purchased directly from the foundries

    • Optional items like stock imagery or Figma/Canva/Adobe subscriptions

    These costs are separate from my fees and will not be covered by me.

    For web projects, you are responsible for any expenses related to hosting and operating your website, including:

    • Domain registration

    • App or plugin subscriptions

    • Hosting fees and other platform costs

    Some add-ons may also have separate fees, such as:

    • Additional revisions beyond the included rounds

    • Extra website pages or custom features

  • That depends! Let me know via the inquiry form or during our consultation, and I can see if bundling packages makes sense for both of us. While I can’t guarantee it, I’m always open to exploring the possibility.

  • Due to the sprint-style structure of our projects, I ask that you remain available for communication during active workdays to keep discovery, drafting, feedback, and revisions on track.

    To help me deliver the best results:

    • Complete all questionnaires and forms fully

    • Submit any required materials on time

    All project information and resources will be accessible in your assigned client portal, making it easy to stay organized and on schedule.

  • Branding Projects:

    • Be actively available for meetings, feedback, and communication

    • Have a clear understanding of your business foundation (goals, competitors, target audience). If you’re unsure, my Brand Discovery Service can help!

    Website Projects:

    • Have all content ready, including photography, product details, and base copy

    • For e-commerce brands, having product copy and photos prepared makes the process much smoother

    Digital & Print Collateral (Packaging, Social Media, etc.):

    • Provide specs such as manufacturer templates, dielines, and copy

    Most importantly:
    Bring a creative, collaborative mindset—we’re building something amazing together!

  • Of course! All branding packages include three easy options:

    1. Three-Payment Plan: 50% upfront, 25% midway, 25% on completion

    2. Four-Payment Plan: (Please inquire for details)

    3. Custom Plan: I strive to be as accommodating as possible. My goal isn’t just finances—it’s building a relationship and your brand. If you need a different plan, just send me a message—I’m happy to discuss!

  • Creating a brand with just one logo is rarely enough to make a strong impact. For this reason, I generally do not offer logo-only packages.

    Instead, I may offer a mini branding package focused on building a cohesive brand identity with impact—so your logo, visuals, and overall brand image work together seamlessly.

    But depending on the goals and material provided, requests may be considered on a case-by-case basis.