NOWHERE GOOD
Role: Art Direction & Copywriting, branding
Client: NOWHERE GOOD Diner
Design: Deja Brown
Industry: Food
Software: Illustrator, Photoshop, InDesign
Project Solution:
I created a clean, modern diner identity with bold typography, a desert-inspired color palette, and warm storytelling that reflects Nowhere Good’s roots in Arizona. The brand extends across menus, signage, and merchandise.
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Project:
Nowhere Good is a family-owned American diner in Arizona with a modern twist on the classic roadside experience. The goal was to create a brand identity that feels authentic to its desert roots, while also being approachable, memorable, and flexible across signage, menus, merchandise, and digital platforms.
The challenge: The name “Nowhere Good” is ironic and playful, but the restaurant itself is warm, welcoming, and nostalgic. The branding needed to balance that tension: standing out with personality while staying true to the comfort and familiarity of an American diner.
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