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Brand Design | Merch Design | Illustration
Lady Gang Podcast Merch Design
I partnered with the LADYGANG Podcast to design custom merchandise that reflected the brand’s bold, pop-culture-forward voice. With over 190 million downloads, LadyGang is a cultural mainstay—recognized by the People’s Choice Awards and The Webby Awards, featured on Entertainment Weekly’s “Must List,” and named Podcast of the Year in 2016. Led by Keltie Knight, Becca Tobin, and Jac Vanek, the show’s influence extends across major media, including Good Morning America, TODAY, People, Variety, and The New York Times.
This collaboration translated LadyGang’s personality into a merch concept that felt collectible, on-brand, and community-driven.
Credits
Deja Brown — Art Direction, Merch Strategy, Illustration/Design
Jac Vanek — Art Direction, Website Copywriting
Client — LadyGang Podcast
Scope
— Strategy & Art Direction
— Merch Design
— Illustration System
(01) Design Direction and Concepts
I collaborated with The LadyGang Podcast to concept and design a limited-edition collaboration shirt. After building a strong long-term relationship, a collaboration felt like a natural next step. Following theme exploration, we landed on a vintage, nautical-inspired direction and chose an animal motif that felt authentic to that world.
Ideations
We explored capturing the vibe with single colors, varied shirt elements, and a fun quote, and settled on “the gang is all here” as the podcast’s anchor.
(03) Final Outcome
The merch drop sold out in two days, exceeded initial inventory, and maintained demand strong enough to support a two-week backorder period!
