Brand Design | Brand Collateral
Grand Street settlement, Manhattan, 9th annual Discovery Fair: Elemental games branding
I did the branding for Grand Street Settlements’ 9th annual STEM discovery fair. The theme was centered around the elements, and I was asked to find a way to bring the idea to life.
*Event Description*
“This year’s Discovery Cycle invites participants to become environmental engineers who design machines that interact with the core “elements” of their world. Our young creators will build projects that compete in our first-ever Discovery Fair: Elemental Games, a culminating STEM competition that puts sites head-to-head. “
Scope
— Branding Direction
— Logo Identity
— Type & Color
— Illustration System
— Collateral
Creative Direction: Deja Brown
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Design: Deja Brown
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Copy: Deja Brown
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Client: Grand St Settlement, Manhattan, NY
LOCATION: Brooklyn Children’s Museum
(01) Creative Direction Concept
Using some of Grand Street Settlements established branding, I created an idenity for their Discovery Fair that was within theme and felt geared towards kids intresterd in STEM. The theme was a science fair that required kids to make a project based off the four elements.
(02) LOGO SUITE
I designed the logo suite with inspiration from the four elements (water, fire, earth, air) and leaned into making the aesthetic colorful, but established.
Primary
Secondary
Icons
(03) type suite
The typography for the event is funky and playful, adding a unique personality to each piece the patrons interacted with. For the body text, I chose a kind-looking serif font that adds punch, excitement, paired with a rounded sans serif.
(08) BRAND COLLATERAL
(02) color palette
I wanted to lean into the color way of the elements while still maintaining a fun approach that would catch kids from 4th grade to 10th grade’s attention.
I also designed the passport cards that each student would stamp after a station visit, the run of show and event flyer!
I had a chance to capture the final project and how it looked during the fair,while i didnt capture many photos (too busy having fun) I did capture how each sign came to life!
