verizon hbcu tour

HBCU Tour & Merch Campaign, Illustration | 2024

I partnered with Revolt and Verizon to create a vibe-filled welcome-back tour hitting multiple cities, live performances, merch, and music to welcome students back to class!
The tour traveled to Houston, Atlanta, and Washington DC.

CHARACTER DESIGN

Illustration of a woman with dark skin and long black hair in a bun, wearing a purple beret, hoop earrings, a yellow vest with symbols, a white long-sleeve blouse, a white skirt, and purple high heels, posing with one hand on the ground and the other
Young woman walking, wearing a purple jacket, yellow top, white wide-leg pants, yellow slide sandals, carrying a red bag, holding a phone, with curly hair and glasses.
Stylish woman with long brown hair wearing purple glasses, black crop top, white blazer, red skirt, brown pants, white socks, and red heels, holding a phone.
A woman roller skating, wearing a purple top, black skirt, pink roller skates, sunglasses, and gold jewelry, with short pink hair.
A person standing with a relaxed pose, wearing a purple bandana, yellow t-shirt, black pants, white sneakers, glasses, and making a peace sign with their right hand.
Illustration of a man in casual athletic attire, wearing a red jacket, black pants, white sneakers, a black cap, and holding a smartphone with earphones, standing with one hand in his pocket.
Cartoon of a young man standing with hands in pockets, wearing a gray varsity jacket with a red o icon on the chest, a white shirt underneath, blue jeans, and tan shoes.
A woman with dark skin and curly black hair wearing headphones, blowing pink bubbles, dressed in a purple top, beige skirt, black shoes, and carrying a yellow backpack.
A person with curly hair, wearing a black jacket, red pants, gray shoes, and a white headband, playing a trumpet with one leg raised.
A cartoon character dressed as a marching band drum major, wearing a tall white hat with red feathers, a black and red uniform, and holding a baton.

BACKGROUND SCENERY

Illustration of a university campus with a prominent building, flagpoles with flags, lamp posts, trees, bushes, and a red brick pathway leading up to the building.
A digital illustration of a school building with large windows and a classical portico entrance, surrounded by a grassy area with children playing and adults walking, some faintly visible in the foreground, under late evening or night sky with street
Illustration of diverse young people gathered outside a historic building with a city skyline in the background during sunset. The scene includes floating emojis: a lightning bolt, a raised fist, a smartphone with a checkmark, and a peace sign.
Illustration of diverse young adults socializing in a city park, some dancing, a saxophonist playing, a person sitting on light poles, and others standing and chatting, with city buildings in the background and a red flag on a flagpole.

Draft IDEATION & FINAL ICONOGRAPHY

A line drawing of over-ear headphones with sparkles around them.
Black and white sketch of a tote bag with a logo, a handle, and a long strap, with small sparkles around it.
Line drawing of a raised fist with sparkles around it.
Line drawing of a pair of headphones with sparkles around them.
Line drawing of a smartphone with sparkles around it.
Line drawing of a cheerful sun with a smiling face, surrounded by clouds and lightning bolts, with flags on poles nearby.
A line drawing of a pair of sunglasses with thick frames and tinted lenses.
Simple black and white line drawing of a skateboard moving on a surface, showing motion lines indicating speed.
Line drawing of a laptop with lines indicating heat or vapor coming off it.
FINAL IDEATION

FINAL PROJECT

Graphic promoting Revolt Back in Session HBOU Tour 2024, sponsored by Verizon. Background features purple line art illustrations of characters with microphones, sunglasses, and musical instruments, and a speaker, all set against a dark purple polka-d
Instagram post promoting LUH TYLER's performance at the Back in Session HBCU Tour 2024 in Atlanta, scheduled for September 6th from 7 pm to 10 pm, with location details and RSVP link.
Flyer and digital version of an Instagram post promoting a music event for LUH TYLER titled "Back in Session" in Houston, part of the HBCU Tour 2024 sponsored by Verizon. The event is scheduled for Wednesday, August 28th, from 7 PM to 10 PM at White
Event poster for a Houston social influencer's Back in Session HBCU Tour 2024, featuring a red background with purple illustrations of various figures and objects, and text indicating the event date, time, location, and RSVP information.
Color-coded event flyer with purple background featuring illustrated musicians and speakers, promoting 'Revolt Back in Session' HBCU Tour 2024 on August 24th from 7 to 10 pm at Sycamore & Oak, Washington DC, sponsored by Verizon, with RSVP and locati
A promotional flyer for a music event titled 'Back in Session' on August 24th from 7 PM to 10 PM, at Sycamore & Oak, Washington, DC. The flyer has a purple background with illustrations of musicians playing instruments. It shows a mobile phone displa
Graphic design promoting an event called Back In Session for Atlanta, highlighting a date of September 6th from 7 PM to 10 PM at Westside Motor Lounge, with a background of purple illustrations of musicians and dancers. It features a mobile phone moc
Three digital photos of people with colorful stickers on festival-style event tickets, with text indicating a back-to-school event. Each ticket has a photo of a person with stickers and doodles including a microphone, saxophone, lightning bolt, peace
Sample photo of a young woman with curly hair and sunglasses, with filter stickers for a festival, including a microphone, saxophone, and the words 'Back in Session' and 'HBCU Tour 2024.' The photo is displayed on a smartphone screen with editing opt
Purple merchandise display with illustrations of diverse people, promoting the 'Back in Session' HBCU Tour 2024 sponsored by Verizon, including lockers and shelves.
A collection of co-branded bar accessories including purple napkins, a white cup, a red oval coaster, and a virtual menu on the right side showing drink options like a red cocktail, a yellow margarita, and a purple mojito with their ingredients.
White T-shirt with a bold red, black, and white graphic design for the Revolt Back in Session HBCU Tour 2024, sponsored by Verizon. The back of the T-shirt features a colorful poster with stylized illustrations of six diverse students, a red box with
Black t-shirt with white text that reads "Revolt Back in Session HBCU Tour 2024 sponsored by Verizon."
Purple background concert ticket for 'Revolt Back in Session HBCU Tour 2024,' sponsored by Verizon, with illustrations of two musicians, one playing trumpet and the other with a microphone.
Collection of stylized digital illustrations of diverse Black individuals with different hairstyles and accessories, set against a mustard yellow background.
Illustration of three stylish young men standing against a brown background, each with a different fashion style and pose.
Illustration of three women dressed in colorful, retro 80s or 90s style outfits, one in a blazer and skirt, one in a purple jacket with white pants, and the third in a purple top with black shorts and roller skates.
Illustration of two women with dark skin and curly hair. The woman on the left is wearing a purple beret, yellow vest with Greek letters, white blouse, white skirt, and purple sandals, pointing upward. The woman on the right is wearing headphones, a
Illustration of two men dressed in red and black, one playing a trumpet with eyes closed, the other holding a baton or staff with a tall white hat, against a red background.
Collection of colorful stickers on a pink background, including a peace sign hand, sunglasses, a smartphone with a checkmark, lightning bolts, headphones, a clenched fist, a flag with a checkmark, and clouds.
A person dressed as a royal guard in a dramatic pose with one knee on the ground, wearing a tall white hat with red plume, black and red uniform, gray shoes, and holding a spear.
A person with curly hair playing a trumpet, wearing a black jacket, red pants, gray shoes, and a red and black cap, against an orange background.
A woman roller skating with a joyful expression, wearing sunglasses, a purple top, denim shorts, pink roller skates, and colorful accessories, against a green background.
A digital illustration of a woman with dark skin and long black curly hair, wearing a pink beret, gold hoop earrings, a white blouse with puffed sleeves, a green vest with Greek letters, beige shorts, and pink high-heeled sandals, standing against a
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